プチプチ[bubble packing/wrap]

Just in case you'd forgotten about pointless pocket toys from Bandai (the people who brought you Tamagochi - たまごち) they recently brought out something exploring the true bounds of the ultimately pointless. A game called プチプチ or puchi-puchi.


You know that great packing medium; bubble wrap? well...this little thing simulates the tactile sensation and recreates the audio experience of popping the stuff over and over again. And, just in case that wasn't good enough for you; for every hundredth 'pop' you get a random sound, as a kind of prize.

As it says on the packaging: 'you just can't stop...' [プチプチはやめられない]

You can watch their inspirational promo video here.

(ps. we now have two プチプチ's at home....it's not my fault: they were a housewarming gift....)